For businesses that grow with Meta ads. Sikad reads your results against your own targets and offers, tells you what changed and why, and suggests one test to run next.
Early access for a small group of businesses: we set it up with you and agree terms on the first call. Sikad has read-only access to your ads, and you make the call.
01 Your data
02 What it means
Your biggest campaign now costs ₱67 more per order than your ₱350 target. People still click; fewer of them buy.
Began the day free shipping moved from ₱1,500 to ₱2,000.
Ad frequency is flat.
Clicks held steady.
Moderate confidenceCheckout data would firm this up
03 Your next move
Test restoring free shipping at ₱1,500 before changing creative or audiences.
- Counts as a win
- ₱350 or less per order, over 14 days
- Stop if
- Average order drops under ₱1,300
Your call approve, modify or reject
Illustrative example with a fictional brand. No customer data.
Your problem isn’t a lack of data. It’s knowing what the data means for your business, and what to do next.
Most weeks, growth decisions go like this.
What you juggle at each step
- CPA +35%
- CTR 1.9%
- CPM ₱182
- ROAS 2.4?
- reach 41k
- freq 2.1
- Meta: 96 purchases
- our orders: 71?
- last week ₱310
- is it the creative?
- audience fatigue?
- did the offer change?
- is this just noise?
- new creative?
- budget +20%?
- pause ad set 2?
- try broad?
- wait a week?
- scale or cut?
- haven’t we tried this?
- did it work?
Numbers turn into guesses.
With Sikad, the day starts with one briefing.
What changed, what it likely means, and the decisions waiting for you. On a quiet day, Sikad says so.
Briefing · TuesdayIllustrative
- What changed
Cost per order up 35% on Always-on Sales since 16 Sep
- What it likely means
People still click, but fewer of them buy
- Waiting for you
1 decision: test free shipping at ₱1,500
- Messenger
Conversations steady at ₱38 each, but recorded orders fell 18%. Sikad suggests checking replies before changing the ads.
Your ads don’t exist in a vacuum.
Sikad keeps one record of your business: the Business Brain. AI models keep getting better, and anyone can use them. What they don’t have is your targets, your offers and what you’ve tested. That memory makes a recommendation about your business, not businesses in general.
From you
From working with Sikad
- Business modelSkincare, sold on its site and in Messenger
- MarketPhilippines · prices in ₱
- OfferFree shipping over ₱2,000, changed 16 Sep
- Targets₱350 per order · average order ₱1,450
- Recorded salesDaily orders, Messenger included: 71 last week, where Meta counted 96
- ObservationsCost per order up 35% on Always-on Sales
- Experiments3 finished: 1 win, 1 loss, 1 no clear result
- DecisionsEach recommendation, and what you decided
- Learnings“Static beat UGC video for cold traffic”
- Still neededGross margin on bundles
Every diagnosis and recommendation reads from it
Same number. Different business. Different decision.
Diagnose your biggest campaign now.
Keep watching and hold your changes.
Find which ads make chats expensive.
Check the drop in recorded orders.
Here’s why Sikad recommends this.
Every recommendation shows its reasons, its evidence and what would prove it wrong.
Recommendation
Test restoring free shipping at ₱1,500 before changing creative or audiences.
Why
Fewer visitors buy after the click. The ads themselves look fine.
Cost per order₱417up from ₱310Click-through1.9%steadyFrequency2.1steadyClick to purchase2.3%down from 3.1%How sure Sikad isModerateCheckout data would firm this up.
What would prove it right, or wrong
- Right if
- Cost per order is back to ₱350 or less within 14 days.
- Wrong if
- Cost per order stays high. Look at checkout next.
- Stop if
- Average order drops under ₱1,300.
Your decision
Sikad is read-only. You make the change in Ads Manager.
Illustrative example with fictional numbers. No customer achieved these results.
Want this read on your own ads?Apply as a design partner
Your growth decisions shouldn’t start from zero every week.
Every finished test leaves a learning Sikad uses next time.
- Experiment
The shipping test, finished 7 Oct
- Result
Win
₱338 per order, under the ₱350 target.
- Learning
The shipping threshold mattered more than the creative.
- Next decision
November: test a bundle at the current threshold before raising it again.
Illustrative timeline with a fictional test.
Build Sikad with us, one real decision at a time.
We built Sikad after watching founders juggle Ads Manager, spreadsheets and Messenger orders to make one decision. It’s early, so we go through Sikad’s recommendations with you on our calls and build Sikad around what you need.
Sikad fits if Meta drives an important part of your growth.
- You run Meta ads with real spend
- You change ads or offers most weeks
- Your results are sales, messages or leads
- You want reasons you can check
Look elsewhere if you want
- Autopilot for your ads
- Guaranteed results
Before you apply
What do I get, and what does it cost?
A daily briefing on your ads, set-up done with you, direct access to the team and a say in what we build. Nothing is charged before we agree terms together on the first call, and you can say no then.
How much of my time does it take?
One set-up call where you connect Meta (read-only), then a short call every week or two and some suggested tests to try. Between calls, Sikad reads your ads on its own.
What can Sikad see, and who sees my data?
Your Meta ad results: campaigns, ad sets, ads, spend and results. Sikad can’t read your chats, change your ads or spend your money. Only the Sikad team can read what you send us, and your Meta access is stored encrypted.
I sell mostly in Messenger. Does this work?
Yes. Sikad tracks the conversations your ads start and compares them with the orders you record, including ones closed in chat.
What if I want to stop?
Remove Sikad from your Facebook settings at any time. Sikad deletes its stored Meta access and stops reading your ads.
Tell us about your business.
7 questions, 1 optional · about 5 minutes